Sometimes (often times) it can be uncomfortable to be in front of the camera, especially if you don’t do photoshoots often. I always hear comments such as “I don’t know what to wear”, “I don’t know what to do in front of the camera” or “I’m so awkward”. Luckily, I’ve put together a few things that I implement to help elevate any photo shoot.

Keep it clean

1. Wear solid colors that compliment your skin tone. Faint patterns work too. Keeping a minimum color palette not only keeps it from being too busy but it creates a sense of stylistic detail, and neutrals will never go out of style.

2. For more personality, add a fun lip or a bold earring.

3. There are always exceptions to everything, if you or your brand is the opposite of neutral, own it!

Eliminate any branding

1. I love getting details in people’s studios, kitchens or restaurants etc., however, I always stay away from getting any branding throughout (unless I’m shooting for a specific brand). This not only eliminates visual clutter, but it makes the space feel more yours and personal

Do what you would normally do

1. When I’m photographing someone, I always try to keep things as realistic as possible. Where would you actually sit? How would you normally cut that? People relate to real life. It’s then my job to help style the scene, shift an angle or straighten the posture to capture you as your most authentic self, in the best light

2. Laugh. I know it feels weird and uncomfortable at first but this loosens your face muscles and eventually you’ll actually laugh, resulting in a perfect “plandid”

I hope that you find this helpful in not only creating beautiful photographs, but also being more confident in front of the camera so you and your business can be captured in a true and genuine way.

Thanks for reading!